Overview & Suitability

The Fifth Third Stadium Gold Lot is a premier surface parking facility located at 3221 Busbee Dr NW, Kennesaw, GA. It is primarily designated as a premium season-ticket holder lot for Kennesaw State University (KSU) Owls football games, women's soccer, and lacrosse matches. On standard gamedays, access is strictly limited to vehicles displaying a pre-purchased seasonal Gold Lot pass. However, during Atlanta United 2 matches, parking in this lot is often free of charge on a first-come, first-served basis. This lot is ideal for standard passenger vehicles and fans looking for close, convenient parking near the stadium entrance.

Access, Dimensions & Clearance

Being an open-air surface parking lot, the Gold Lot does not have height clearance limits, making it highly suitable for standard SUVs, trucks, and larger passenger vehicles. Large buses and recreational vehicles (RVs) are generally restricted from parking here and are instead redirected to the Grey Lot. The lot features a straightforward layout with wide driveways, allowing for easy navigation even during peak event ingress and egress times. Drivers can easily access the lot via I-75 (Exit 271) or I-575 (Exit 3) by heading onto Chastain Road and turning south onto Busbee Drive NW.

Parking Rates, Tariffs & Booking

On football gamedays, parking rates and structures are tailored as follows:

• Season Passes: Gold Lot passes are sold on a seasonal basis for approximately $99.
• Single-Game Rates: Single-game parkers are typically redirected to the nearby Black and Grey Lots, which range from $15 to $20 for prepaid online reservations or up to $25 for day-of drive-ups.
• Cashless Operations: The stadium and its managed parking lots operate on a cashless basis. All in-person payments require credit or debit cards, and advance reservations must be made online via the official KSU Owls ticket portal.
• Atlanta United 2 Matches: Parking in the Gold Lot is typically free for these matches, with the lot opening 3 hours prior to weekday kickoffs and 4 hours before weekend kickoffs.

Security & Amenities

Because the Gold Lot is situated on Kennesaw State University property, it is actively monitored and patrolled by the KSU Police Department and dedicated event security staff. Well-lit at night, the lot also features clearly marked ADA accessible parking spaces. A major highlight of the Gold Lot is its proximity to "Owl Town," the university's free pre-game fan zone located at the adjacent Owls Nest, providing immediate access to tailgating, dining, and live entertainment before kickoff.

Strategic Alternative

The Gold Lot is the ultimate premium choice for events at the KSU Sports and Entertainment Park. While general public parkers can utilize the campus visitor decks or shuttle lots (such as the Purple Lot on Town Point Drive), the Gold Lot's immediate proximity to the main gates of Fifth Third Stadium makes it an unrivaled alternative for fans seeking to avoid long walks or shuttle rides on event days.